What is Copywriting?

      Simply put, Copywriting is writing text for marketing and selling purposes. Copywriting increases a brand’s awareness and to persuade others into taking a particular action. Genuine Copywriting does not trick a consumer into buying, only connecting those whom the product will benefit best.

      For example there is a consumer who wants to shed a few pounds for the summer, copywriting makes it easier to find a good product or service that will help such as a workout program. Once the consumer finds the product the copy will help the consumer to make a decision.

      Copywriting helps consumers find great solutions for their wants and their needs. It is like a major piece to the puzzle.